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UX DESIGNER, RESEARCHER & PROJECT MANAGER

Fight waste,
feed souls

Building a conceptual mobile app in 2 weeks
to address global food waste and insecurity.

THE CHALLENGE

household food waste
and insecurity

How might we reduce household food waste while helping people with financial constraints on their food budgets?

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THE SOLUTION

streamlining
food donations

Proposing a partnership with Too Good To Go, we introduce Food Hero, an app that streamlines food donation drop-off and pick-up through sponsored digital fridge lockers at grocery stores. This collaboration optimizes efficiency, convenience, and underscores our shared mission of combating food waste while making a positive impact on communities in need.

THE IMPACT

measuring
success

Addressing significant global issues like household food waste calls for innovative and ambitious solutions. In our pursuit of tackling this challenge, we have explored creative ideas. A potential collaboration with Too Good to Go could involve partnering with their existing grocery partners to sponsor digital fridge lockers. These lockers would serve as a key component of the Food Hero platform. To measure the success of this partnership, we have identified some metrics that will allow us to track progress and evaluate impact.

Donation Efficiency
Measure the number of successful drop-off and pick-up transactions facilitated through the app to gauge its effectiveness in streamlining the donation process.

Food Waste Reduction
Track the quantity of grocery donations collected and redistributed through the digital food lockers to measure the app's impact on reducing food waste.

User Adoption and Satisfaction
Assess the number of active users and their level of satisfaction with the app to evaluate its popularity, user engagement, and overall user experience.

THE HURDLES

telling our heroes'
journeys

Hurdle 01

Solution 01

Addressing two interconnecting issues necessitated targeting two distinct audiences, resulting in an increased workload for our team of four.

We divided our team, assigning tasks to leverage individual strengths, and monitored our progress to ensure simultaneous completion of deliverables.

Hurdle 02

Due to the novelty of our creative solution, we sought an alternative to the traditional Journey Map to illustrate our personas' experiences.

Solution 02

Using my filmmaking background, I created storyboards to depict our personas' emotions and experiences with greater clarity and effectiveness.

THE STORY

our design journey

01

PROBLEM SPACE

The food
paradox

Global Issues

Researched the impact of global food waste and its correlation with food insecurity.

Potential Partner

Identified Too Good to Go as a potential partner due to their ongoing initiatives in combating food waste.

Two Key Audiences

  • The Donators - Individuals enthusiastic about donating excess groceries to reduce waste.

  •  The Budgeters - Individuals facing financial constraints on their food budgets.

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Bushwick, Brooklyn

02

USER RESEARCH

uncovering grocery
habits

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User Interviews

Conducted 10 interviews, with 5 participants from each target group, to gain insights into their grocery shopping habits and waste tendencies.

The Donators

Discovered that The Donators often discard food due to various reasons, including:

  • Lack of grocery tracking, resulting in unintentional double purchases.

  • Inconvenience in donating to community pantries or fridges.

  • Time constraints that hinder their ability to cook before their groceries expire.

The Budgeters

Similarly, The Budgeters expressed a desire for convenience and a non-judgmental experience when receiving food donations.

03

PERSONAS & STORYBOARDS

our future
heroes

User Personas

Identified the goals, needs, and frustrations of each target group based on our research.

Storyboards

Created storyboards for each persona to illustrate how Food Hero and the implementation of digital food lockers could effectively reduce food waste and address food insecurity.

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04

DESIGN STUDIO

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bold solutions for
big problems

Digital Food Lockers

Collaboratively, we devised an innovative solution by proposing that our potential partner, Too Good to Go, sponsor digital food lockers at their partner grocery stores, seamlessly integrating the donation process into users' existing shopping routines.

From Sketches to Prototypes

Created initial lo-fi wireframes on a whiteboard, which were subsequently refined into mid-fi wireframes and, ultimately, transformed into hi-fi prototypes using our custom Design System.

05

USABILITY TESTS

putting our designs
to the test

Mid-fi Prototype Usability Test

Conducted usability testing with 5 participants for our mid-fi prototype and used the insights gained to inform the changes made in our first hi-fi prototype.

Hi-fi Prototype Test

The minor modifications made based on the mid-fi usability test led to a 20% increase in the average success rate during the subsequent round of tests with 5 participants on the first hi-fi prototype.

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06

CONCLUSION

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what we learned

Leveraging on Strengths

Delegating tasks based on strengths enabled us to work simultaneously on multiple deliverables, going above and beyond while still meeting our deadlines.

Storyboarding

Utilizing storyboards as a storytelling technique, we effectively depicted our users' journeys, surpassing the limitations of a traditional journey map.

Thinking Outside the Box

By fearlessly thinking outside the box, we were able to envision innovative solutions to address global challenges, even when they were daring and unconventional.

Custom Design System

Being a conceptual project, we had the freedom and opportunity to develop our own unique design system from scratch.

PROBLEM SPACE

the food
paradox

We waste 2.8 billion tons of food annually, while 828 million people go hungry every day.
 

In 2020, Project Drawdown revealed that cutting food waste was our strongest weapon against climate change. This struck a chord with my team, as we navigated our own struggles with rising grocery costs, finding ourselves in a paradoxical world.

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OUR POTENTIAL PARTNER

too good
to go

When envisioning an ideal partner to tackle our challenge, Too Good To Go, a prominent platform combatting food waste, immediately stood out. With their app, users can discover local stores and eateries where they can surprise bags of surplus food at a fraction of the original cost. While Too Good To Go primarily targets commercial food waste, there is an opportunity to shift the focus towards reducing household food waste, which accounts for half of all wasted food in the United States, while simultaneously combating food insecurity.

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USER RESEARCH

The donators &
The budgeters

To study the symbiotic relationship between "The Donators" (those seeking to donate excess groceries) and "The Budgeters" (individuals facing financial constraints), we conducted user research. Selecting five participants from each group, we conducted 10 interviews in total, mostly over Zoom.

The interviews delved into The Donators' food waste habits and their perspectives on the donation process. Likewise, we explored The Budgeters' grocery shopping behaviors and their experiences and emotions regarding receiving food donations. Here are some valuable quotes from these interviews:

I buy more groceries than I can cook and find it challenging to keep track of items about to expire. I don't have the time or capacity to go out of my way to donate food, especially if it's far from my usual supermarket. - The Donators

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It's frustrating how the cost of food staples has increased. It's definitely a bit painful to have to exceed my usual budget. Logistically, picking up food donations can be challenging.
- The Budgeters

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STORYBOARDS

unrealized
potential

The Donator's Journey

It becomes evident that she lacks an efficient system to keep track of her existing groceries at home. This often leads to the unintentional purchase of duplicate items, resulting in food waste instead of utilizing or donating the excess food. Furthermore, there is a general lack of knowledge about the typical shelf life of produce and fruits, making it difficult to determine when they are still suitable for cooking specific recipes. Additionally, the concept of donating food before it spoils is not commonly considered, further contributing to the issue of food waste.

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The Budgeter's Journey

Meanwhile, the Budgeter finds community fridges to be an unreliable source of free groceries, yet he faces financial constraints that prevent him from purchasing the food he needs. Many community organizations lack the necessary resources to maintain consistent and sustainable operations, resulting in limited awareness of their services and inconsistent availability of food. Moreover, rising grocery prices  exacerbate the situation for individuals who struggle to make ends meet. Despite their financial struggles, some individuals hesitate to accept free food, even if it means incurring debt to meet their basic needs.

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OUR PROPOSAL TO OUT PARTNER

digital food
lockers

To bring our ideas to fruition, we propose an innovative collaboration with Too Good To Go, suggesting their sponsorship of digital fridge lockers at grocery stores to streamline the drop-off and pick-up process for gift bags. This strategic partnership holds immense potential in enhancing efficiency and convenience, aligning perfectly with our mission to combat food waste while supporting those in need.

Features

  • Passcode-protected + automatic reset

  • Limiting drop-offs/pick-ups within the same day

  • Reminds users to complete the process in app

Benefits

  • Integrate process into grocery shopping routine

  • Judgement-free space for donation pick-up

  • Increase foot traffic leading to sales growth

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DESIGN STUDIO

bold solutions to
big problems

Search for Drop-off/Pick-Up Locations

Users can search for locations where they can drop-off or pick-up grocery donations. They can also toggle between the drop-off or pick-up screens to cater to each of our target audiences' needs.

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Donate Groceries Before They Expire

Users have the ability to track their grocery items and receive alerts before they expire. They can add expiring items to their gift bag, capture photos of the items, select a drop-off time, and manually edit the gift bag contents. As a result, they receive a passcode for the digital food locker, along with "Hero Points" that can be converted into coupons for use at the grocery store.

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Pick Up and Rate Donations

Users can search for available gift bags, confirm a pick-up time, track their savings from picking up donations, and rate the quality of their gift bag.

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